Posts
The Oikos
YouTube page has 5803 subscribers and 5,257,928 views, while the Liberte
YouTube page has 227 subscribers and 2,836,967 views. Oikos posts about two to
three videos a month, while Liberte posts about three to four videos a month. The
videos that Oikos post are primarily commercials with some recipe how to videos
as well, and Liberte posts more videos of commercials. In Oikos’ description
they have the description “Dannon Oikos Greek Yogurt - Too Delicious to be so
Nutritious” with links to their website, Facebook, twitter and store locator.
In Liberte’s description they have the description “Nous créons les produits
laitiers les plus simples et les plus savoureux qui soient. We craft the
simplest and best-tasting dairy products” With links to their website,
Facebook, Twitter, Instagram, Google+, and Pinterest. Both brands do not use the 50/50 rule on their YouTube pages.
Successful Posts
Oikos’ most successful
video post is their Triple Zero commercial that has 1,963,153 views, 11 likes 6
dislikes, 2 comments and was posted 2 months ago.
 |
| Oikos' Most Recent Successful YouTube Post to Date |
Liberte’s most successful
video post was their Liberté Greek Extra-Creamy - Thank you Simplicity ad that
has 640,932 views, 3 likes, 1 dislike and 1 comment.
 |
| Liberte's Most Recent Successful YouTube Post to Date |
The Oikos video post was
successful because they used a football player to promote their new Greek
yogurt product that appealed to the health conscious and athletic consumers.
Liberte video post was successful likely because it was a visually appealing
ad, compared to their other videos, to promote their new yogurt.
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