Oikos Vs Liberte on Twitter

Posts

Oikos has about 1182 tweets, 21.1k followers, 1757 likes and is following 232 other twitter pages. Liberte has about 1458 tweets, 1549 followers 785 likes and is following 1183 other twitter pages. Both brands tweet around once a week, but Oikos hasn’t tweeted anything since February and Liberte is still posting weekly. Both brands tweet very similar things as their Facebook pages. Oikos is tweeting their new products and their flavours with pictures and video commercials. Liberte is tweeting some of their new products, their discounts with coupons, and links to recipes. The common keywords and hashtags Oikos uses is similar to their Facebook page which are Greek, yogurt, protein, and snack. On Liberte’s Twitter page they use the keywords and hashtags such as Greek, yogurt, and Liberte. Both brands do not use the 50/50 rule in the tweets.

Successful Posts

 Oikos’ most successful tweet is their most recent one that was posted on February 9, with 455 retweets and 1.1k likes.

Oikos Most Recent Successful Tweet

 Liberte’s most successful tweet was posted on September 28, 2015 and has 13 retweets and 177 likes. 

Liberte's Most Successful Tweet

The Oikos tweet was successful because they posted about an MVP football player that to catch the attention of athletes and people who want to be healthy. The Liberte tweet, though it didn’t have as much retweets and likes compared to Oikos’ posts, was successful because it was a video commercial to promote the products and a discount.