Who is more
relevant? Stonyfield or Astro? This all boils down to how well each brand has
optimized for keyword phrases in their industry. When looking into both
websites, we can see that they are similar in design so as to compete with
other brands.
Keywords used on both websites are “fat free”, “thick”, rich”,
“delicious” and “recipes”. Each has its own section for recipes and blogs. By
utilizing a blog page, content creators are able to generate new content with
fresh keyword phrases that pertain to the industry so that they can be used
consistently. This allows the company to rank in Google. Astro uses a “Healthy
Living” section to provide blog content. We will focus primarily on the product
of Greek yogurt for both companies.
By comparing these two websites, we can
identify which one has the stronger SEO.
Stonyfield SEO
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| Example of the Stonyfield website |
The Stonyfield website can be found here.
Stonyfield uses the keyword phrase "here it is-authentic, organic, Greek yogurt. Plain, simple, thick, rich, and delicious." for its industry and is utilized in H2 headings, body text, and is found frequently throughout its website. The keyword "organic" is used in H2 headings.
The meta data description tags are under utilized with these keywords because they are held for the company background content. The keyword phrase is used in the meta name.
The site upload speed is 69/100. The Stonyfield content, visuals, and layout are bold and striking and reflect the brands organic image. Alt text used is Greek - Plain (5.3oz) which is the name of the product.
Opt ins are well utilized and Stonyfield uses two of these: an email opt in as well as social media connections.
Stonyfield also has a mobile friendly website as seen below:
For Stonyfield, they appear third for keywords "plain, simple, thick, and rich".
Astro SEO
Astro
Athentikos is a deliciously thick and creamy Greek yogourt. Used frequently for most of their related
products and recipes. The keywords can be found in H2 text as well as
body text. Due to the product related titles, the keywords are mostly found in the
description (body text).
 |
| Example of the Astro website |
The website link can be found here.
This is an example of the meta text used on the Astro website: <meta name="description"
lang="en" content="For over 30 years, Astro has been providing great
tasting yogourts in Canada. Offering great products under the BioBest,
Original, Smooth 'n Fruity, and Zer0% brands, Astro yogourt is part of a
healthy lifestyle.">
Astro website loading speed is 63/100 and under performs compared to Stonyfield.
Content is well written and professionally done.
High quality product descriptions and layout is strong. Visually appealing and well done. Product
displayed front and center with appealing descriptions and images. The alt text used is 2165_Athentikos_2pc_Strawberry_500g_EN_Large_291x265
which is the name of the product image.
Astro uses more of a bulkier
layout, however, the header
image layout in addition to other product images strengthens this in
particular. More visuals can be found on Astro
but this somewhat hinders its appearance.
Astro
does not appear on the front page of Google search results for “thick and
creamy Greek yogourt”.
The call to action is used only once on the Astro website for its social media profiles.
The website is not mobile friendly.
Summary
I have
found that Stonyfield utilizes more search engine optimization markers than
Astro does. By making sure their website is mobile friendly, Stonyfield
substantially presides over Astro for overall user experience. As this is the
most important SEO markers for websites, Stonyfield becomes stronger than Astro
for its optimization overall. Other aspects of SEO that Stonyfield has
capitalized on is its use of call to action sections on its website. By
allowing visitors a chance to become a member of the newsletter as well as
connect socially, they increase their grade. They utilize the alt text on its
web pages while adhering to a more balanced but effective site layout.
