Welcome to Our Blog!

Introduction

This blog is the result of our culminating term project for the Digital Marketing course at Sheridan College. Our goal is to conduct an analysis of the top yogurt brands by studying their web content and marketing strategies to see how they have implemented the use of SEO. Through this analysis, we hope to understand how to effectively leverage SEO functionalities for the best results.

The brands we are focusing on are:

• Astro
• Liberte
• Oikos Greek Yogurt
• Stonyfield Organic
• Activia
• Yoplait Yogurt
• FAGE
• Chobani

Our Team



Anna Toppetta

Anna is an aspiring marketing professional. She is currently working in the film and television industry and can be seen on the television series "12 Monkeys". One of her favourite shows is the X-Files!







 

 

 

 



Steven Flores

Steven, a.k.a OG-Ven Kenobi, is a student  in the Marketing program. He's an aspiring gangster rapper and hopes to one day be a part of the Wu-Tang Clan. He's part of the rap social club, enjoys the Star Wars franchise, and anime.



 

 

 

 

 



Ross Begbie

Ross is an aspiring marketing professional and student at Sheridan College. In his spare time, he manages a personal blog on productivity and listens to music. 

 

 

 

 

 

 

 

 



Vijeyta Bali

Vijeyta is enrolled in the General Business program with a focus in accounting and marketing. She enjoys baking, learning new languages, and Netflix binges. She currently holds the title of "Princess of All Saiyans".