The Real Greek Yogurt Brand - FAGE vs. Chobani

Google's SEO Starter Guide explains that, “search engine optimization is often about making small modifications to [a] website...when combined with other optimizations, 
they could have a noticeable impact on [a] site's user experience and performance in organic search results”.

For Greek yogurt brands FAGE and Chobani, it is important to identify the content their consumers are looking for, and then incorporate these findings into their sites in the form of keyword phrases, like the health benefits of Greek yogurt, nutritional value, recipes, and yogurt flavours.

These keyword phrases are the best indication of what will lead site users to interact with the brand. The objective here is to compare and determine which of these two brands has the higher quality content and SEO.

FAGE SEO

"Nothing More. Nothing Less" 

Keyword phrases FAGE and #1 Yogurt in Greece appear in the permanent header on every page of this site. The site also uses FAGE Total quite frequently (as this is their main product), along with all-natural, Greek strained yogurt, rich taste, and flavour.

Product Menu

The meta data barely incorporates these keywords. 

FAGE's site upload speed is quite fast. Their overall content appeals to the brands simplicity and is to-the-point. Although the content is predominantly written in H1 tag, the site does a decent job of incorporating keywords. 

Opt-ins have not been used to the site's advantage. They still employ a traditional contact page for inquiries (seen below), but do provide links to their brand's Twitter and Facebook page.  

Contact Page

FAGE's site is not mobile friendly. 

When using all-natural Greek yogurt, the brand ranks 4th on the SERP.

Chobani SEO

A majority of Chobani's keywords are geared towards the way they craft their yogurt, and emphasize their farm-to-fridge philosophy. 

Keyword: Real fruit

Keywords such as real, real ingredients, real fruit, natural, and natural sweeteners are used quite frequently to promote their process and quality. Most of these keywords are repeated across the site.

Keywords: Greek yogurt +
sweetened naturally

Chobani's meta data better integrates keyword phrases into their site, which help strengthen the brand's image. 

The site upload speed is a bit slower than FAGE's; however, their webpages are more complex and well-structured. They are set up like infographics to provide site users with vibrant images, and more descriptive and engaging content.

Unlike FAGE, Chobani's site includes an opt-in to their newsletter and links to multiple social media accounts. Their site is also mobile friendly. 

Links to Social Media and Opt-In

When using yogurt sweetened naturally, the brand also ranks 4th on the SERP. 

Conclusion

Although FAGE and Chobani are two of the top brands in the Greek yogurt market, their approach to connecting and engaging with their users are extremely different. They each transfer their brand image on to their respective sites - FAGE takes a more simple and traditional approach, while Chobani uses imagery and storytelling to showcase its all-natural products.

In my opinion, Chobani’s site is better optimized because it offers higher quality content. Their site is a bit image-heavy, but it is divided and organized into logical chunks, so users can find content faster. This also makes way for the inclusion of their keywords, such as natural, real ingredients, and non-GMO.

Overall, their site is built around the user. It provides them access to different kinds of content, as gives them the option to connect with the brand on multiple social platforms.