SEO is an
important consideration for marketers because it is a huge asset to increasing
traffic to company’s websites. SEO has a heavy connection to the technical
aspects of any website through site speed, crawlability, and information
architecture. When SEO is done right, the traffic on a company’s website can be
rather high, such as load speed, if the website takes forever to load or ado
anything on it, it can direct people away from the website. In the yogurt industry, Liberte and Oikos by Dannon
are popular yogurt brands for their taste and nutrition. Using keyword
sentences throughout their sites like “Taste Nutrition and Healthy”
and “Greek Yogurt”, in the quest of the Most Nutritious Yogurt, I will use the information from
both Liberte and Oikos sites and will determine which of the two sites has a stringer
SEO, when compared.
Liberte SEO
 |
| Example of Liberte Website |
The Liberte website can be found here.
Liberte uses the keyword phrases Indulgent Yogurt, Greek Yogurt, Organic, Taste. Each of these key words are used a lot throughout the website, mostly on the products pages. The meta date description does not have any of the key words.
The site upload speed is quite fast and the content on the website and overall layout, simple and modern. The website represents Liberte yogurt brand very well with its unique organic appeal.
Liberte has been able to utilize the opt ins with an email opt in and links to their social media accounts.
They are mobile friendly and come ranked 11th in search results for Greek yogurt.
 |
| Email Opt In and Social Media Links
|
Oikos SEO
 |
| Example of Oikos Website |
The Oikos website can be found here.
Oikos uses the keyword phrases Greek Yogurt, Nutrition, Taste. Each of these key words are not used as frequently on the Oikos website as the Liberte keywords are. However, unlike Liberte, the meta data description does have the keyword phrase Greek yogurt in the Oikos website.
The upload speed is quite fast but a little bit faster than Liberte's website. Oikos' content on the website is not as pleasing and modern as Liberte's, and is a bit dark and too bland to represent a modern, organic yogurt brand such as itself.
Oikos is mobile friendly and does not have an email opt in but does have links to their social media accounts.
 |
| Social Media Links |
Summary
Liberte’s
strengths are its use of words and clear, simple and easy to navigate website.
Oikos’ strengths are its use of simplicity and easy to use website. The keyword
sentences Taste Nutrition and Healthy” and “Greek Yogurt" are found quite easily on both sites but
was used more on Liberte compared to Oikos.
Other observations are that are that some things from each of their HTML
source codes were missing. Oikos was missing meta name: “keywords” and Liberte didn’t use many words under their
alt. When searching for content using the keywords: Indulgent Yogurt, Greek Yogurt,
Organic, Taste, Liberte ranked at 11 only for Greek yogurt and
nothing else. When searching for content using the keywords: Greek Yogurt, Nutrition, Taste,
Oikos was ranked 17 only for Greek yogurt and nothing else. The two sites have their ranking fairly close
and their uniqueness of products. They differ quite high in their layout of
website and how the information is displayed.
Conclusion
In the
yogurt industry, Liberte and Oikos are popular brands that fulfil the needs and
cravings for great tasting, nutritious yogurt. Using keyword sentences throughout their
sites like “Taste Nutrition and Healthy” and “Greek Yogurt” I saw that it was hard to rank both
brands for taste nutrition and healthy but easier for Greek yogurt. When
searching for tasty nutritious and healthy yogurt it was hard to come across a
specific brand website. However, when searching for Greek yogurt both brands
definitely appeared. In my opinion the
overall winner of this SEO Search analysis is Liberte for their overall website
performance and use of keywords.
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