Oikos Vs Liberte on YouTube

Posts 

The Oikos YouTube page has 5803 subscribers and 5,257,928 views, while the Liberte YouTube page has 227 subscribers and 2,836,967 views. Oikos posts about two to three videos a month, while Liberte posts about three to four videos a month. The videos that Oikos post are primarily commercials with some recipe how to videos as well, and Liberte posts more videos of commercials. In Oikos’ description they have the description “Dannon Oikos Greek Yogurt - Too Delicious to be so Nutritious” with links to their website, Facebook, twitter and store locator. In Liberte’s description they have the description “Nous créons les produits laitiers les plus simples et les plus savoureux qui soient. We craft the simplest and best-tasting dairy products” With links to their website, Facebook, Twitter, Instagram, Google+, and Pinterest. Both brands do not use the 50/50 rule on their YouTube pages.

Successful Posts

Oikos’ most successful video post is their Triple Zero commercial that has 1,963,153 views, 11 likes 6 dislikes, 2 comments and was posted 2 months ago. 

Oikos' Most Recent Successful YouTube Post to Date

Liberte’s most successful video post was their Liberté Greek Extra-Creamy - Thank you Simplicity ad that has 640,932 views, 3 likes, 1 dislike and 1 comment. 

Liberte's Most Recent Successful YouTube Post to Date

The Oikos video post was successful because they used a football player to promote their new Greek yogurt product that appealed to the health conscious and athletic consumers. Liberte video post was successful likely because it was a visually appealing ad, compared to their other videos, to promote their new yogurt.

Oikos Vs Liberte on Instagram

Posts 

The Oikos Canada page has 303 posts, 2172 followers, and is following 547 other pages. The Liberte Canada Instagram page has 394 posts, 1889 followers, and is following 1306 other pages. Both brands post pictures on their Instagram pages at least twice a week. Oikos posts content such as contests, like a chance to go to Greece, promotions, their new products, and recipes. Liberte posts mostly recipes and suggestions to put the yogurt in. The description on Oikos’ Instagram page is “Oikos, the dream snack for your cravings. Be our hero! 👇🏻 Soyez notre héros!👇🏻 www.oikos.ca”, and the description on Liberte’s Instagram page is “Liberté Canada Liberté est une marque de yogourt et de produits laitiers frais et naturels. / Liberté is a brand of fresh, natural dairy products. #Liberté”. Both Oikos and Liberte mostly post pictures over videos, and use hashtags in their posts. Some of the keywords and hashtags that Oikos uses on Instagram are Greek, yogurt, snack, yummy, delicious, Foodgasm, and dreamsnack. Liberte uses keywords and hashtags such as probiotics, yogurt, Greek, breakfast, and delicious. Both brands do not use the 50/50 rule in their instagram posts.

Successful Posts

The most successful post on Oikos’ Instagram page is their most recent post which was posted two weeks ago, which has 100 likes and 55 comments. Here's a link to that post: https://www.instagram.com/p/BCqYAyYLKdK/?taken-by=oikos_canada

Oikos' Most Recent Successful Instagram Post to Date

 The most successful post on Liberte’s Instagram page was posted five weeks ago, which has 90 likes and 2 comments. Here's a link to that post: https://www.instagram.com/p/BBqHlsUEzmY/?taken-by=libertecanada

Liberte's Most Recent Successful Instagram Post to Date

 The Oikos post was successful because it was a good promotion idea that would give people the opportunity to win the contest. The Liberte post was successful because they introduced a new product of Liberte yogurt with different flavor that appealed to their consumers.

Oikos Vs Liberte on Twitter

Posts

Oikos has about 1182 tweets, 21.1k followers, 1757 likes and is following 232 other twitter pages. Liberte has about 1458 tweets, 1549 followers 785 likes and is following 1183 other twitter pages. Both brands tweet around once a week, but Oikos hasn’t tweeted anything since February and Liberte is still posting weekly. Both brands tweet very similar things as their Facebook pages. Oikos is tweeting their new products and their flavours with pictures and video commercials. Liberte is tweeting some of their new products, their discounts with coupons, and links to recipes. The common keywords and hashtags Oikos uses is similar to their Facebook page which are Greek, yogurt, protein, and snack. On Liberte’s Twitter page they use the keywords and hashtags such as Greek, yogurt, and Liberte. Both brands do not use the 50/50 rule in the tweets.

Successful Posts

 Oikos’ most successful tweet is their most recent one that was posted on February 9, with 455 retweets and 1.1k likes.

Oikos Most Recent Successful Tweet

 Liberte’s most successful tweet was posted on September 28, 2015 and has 13 retweets and 177 likes. 

Liberte's Most Successful Tweet

The Oikos tweet was successful because they posted about an MVP football player that to catch the attention of athletes and people who want to be healthy. The Liberte tweet, though it didn’t have as much retweets and likes compared to Oikos’ posts, was successful because it was a video commercial to promote the products and a discount. 

Oikos Vs Liberte on Facebook

Posts

Oikos has about 574,124 likes on their page while Liberte has 160,019. Both Oikos and Liberte yogurt post at least once a week and use both pictures and videos in their posts. Oikos and Liberte yogurt post all kinds of posts on their pages such as promos with coupons, videos to show their commercials, and links to Pinterest ideas for recipes. On Oikos’ Facebook page we see posts promoting new products such as the Oikos Crunch with 4 new flavours, and Oikos Triple Zero with 15g of protein that comes in a few different flavours. On Liberte’s Facebook page there are posts with links to recipes, posts of pictures with different products, and videos of commercials with coupons. Both brands promote new flavours, Oikos uses videos to post their new yogurt while Liberte uses coupons on their page that consumers can use. On Oikos’ Facebook page they use common keywords such as yogurt, Greek, protein and snack, on Liberte’s Facebook page they use common keywords such as Greek, yogurt, taste and delicious. Both brands do not use the 50/50 rule on their Facebook pages.

Successful Posts

Most of their posts are not very popular being under 1000 likes on most of their posts. 

There are some successful posts such as Oikos promotional video with 1.8k likes, 354k views, and 265 shares.

Oikos' Most Recent Successful Post to Date

Liberte’s coupon post with 642 likes and 65 shares.

Liberte's Most Recent Successful Post to Date.

The Oikos post was successful because it was an eye catching video commercial that people enjoyed watching and wanted to share. The Liberte post was successful because it posted a coupon with a discount for their yogurt that appeals to the consumers who want to save money.

Stonyfield: The Standard in Fresh Content

Stonyfield has created a strong online presence across its multiple social media platforms. It utilizes professional SEO techniques and practices that are evident in their fresh content.

Facebook

Wow! Over half a million likes!

And just like that, Stonyfield is a prime example of how to use Facebook to produce followers, likes, and shares to spread its brand.

Some key points of its Facebook page is its over half a million likes, and fresh content. Just like its Yogurt, Stonyfield seems to produce content that is as fresh as its products.

An example of a Facebook post that is recipe related

Its Facebook posts, much like other yogurt companies, relates to recipes and how to best enjoy their products.

Twitter

Stonyfield Twitter header and follower count

Stonyfield has a total of over 73,000 followers and nearly 12,000 tweets. This is a great example of a company creating poweful content that is constantly being updated.

Stonyfield posts about the industry and other dairy products in addition to yogurt

YouTube

Stonyfield's YouTube Channel

Stonyfield uses a bright and friendly theme on its YouTube channel that corresponds to its other platforms layout and look. This continuity is welcoming and familiar to visitors. With a total of 506 subscribers, Stonyfield places it among the top of its competitors social media presence using YouTube.

Instagram

Stonyfield Instagram profile

The fourth social media platform that Stonyfield capitalizes on its SEO and market outreach is the use of Instagram. With a whopping 564 posts going out to its nearly 9,000 followers, it is able to grow its brand and reach possibly tens of thousands of people around the world.

In conclusion, Stonyfield is possibly one of the strongest with its use of social  media. They have been active on social media as early as 2009 and continue to produce fresh content that its competitors cannot seem to replicate.

Astro: Not Fresh Enough to Keep Up

Astro uses great content ideas to attract more consumers to their brand. They do not, however, do this often enough to engage its audience. Below is a breakdown of the brands online social media presence.

Facebook

Astro Facebook Post Example

·         68,099 Facebook page likes and is rated 3/5 stars in popularity among its likes

·         

      Strong presence.

·         

      Capitalized on the recipes and various ways one can utilize yogurt.

·         

      Content that is fresh, industry specific, and follows the 50/50 rule.

·        

      A major pitfall: Astro does not regularly post content.

·         

      Posts are usually a month apart.

Visitor posts are a strong point of their Facebook presence as customers post regularly each month with positive feedback and reviews of their products.

Twitter (@astroyogourt)

A promotional Tweet released by Astro

·         Very strong theme that corresponds to their brands colors.

·        

      The red is powerful and draws attention to the page.

·         

      1,103 followers.

I do not feel as though their Twitter presence is demanding, however, it is positive that they have a base of followers to re-tweet and reuse their content.

·         

      Twitter account was created in January of 2010.

·        

      Total of 2,550 tweets with content gearing towards recipes

·       

            Pictures of happy customers

An important note is that their last post was in May of 2015 and is not considered current content. It is strongly recommended that they update their pages more often because Twitter is considered a “river” of flowing content.

Description found on Astro Yogourt's Twitter Page using keywords "Rich. Creamy..."

YouTube

A snapshot of the Astro YouTube Channel

Possibly the lowest ranked of the social media platforms used by Astro is YouTube.

·        

      81 subscribers.

      Devoid of traffic.

It is highly recommended and encouraged for the brand to utilize this platform more often and make a call to action from its website to link to its YouTube channel. A great idea is to have content creators and consumers of Astro yogurt to produce recipe videos and submit to Astro for content.

This platform must encourage more engagement by its subscribers.

Pinterest

These are various recipe boards Pinned by Astro

A great way to implement content across Pinterest is to focus the content on food. Pinterest is a large platform that is ideal to post recipes to boards for your followers to recommend and share and pin to their boards. I feel that Astro did a great job of accomplishing this by posting yogurt related recipes to its 22 varying boards and 534 pins to its 182 followers.

A weak point of this Astro platform is that they have received a total of only 1 like.

In conclusion, I feel as though the Astro Brand utilizes the great selling points of a strong food industry social media platform, but does not come close to the strength of its competitors. It seems as though it is a lazy attempt at reaching its audience without fully committing to modern marketing practices that require social media.